In the first post (How To Respond to Failure Part 1) I covered how failure needs to become an affiliate marketers friend. I went in to detail about how failure is a NECESSARY part of this business and it should not be feared, rather EXPECTED. Some would say why? Some live in a make believe land where all who are famous got to that position without hard work, disappointment, and failure. I do not, nor should you.
So why?
Failure is a friend because it CANNOT become an enemy. Yes, you don’t want to visit failure’s house hourly or daily, but if you aren’t visiting on occasion, you aren’t succeeding in business. When failure becomes an enemy, fear begins to establish a stronghold. Fearful and timid affiliate marketers quit at an astonishing rate, most before ever really becoming affiliate marketers in the first place. You simply cannot allow discouragement to set in when you are a one or two man operation (obviously most affiliate marketers are one man shows). When you are down and discouraged, who is there to pick you up?
Failure can hurt and often will hurt, but it only means you are getting closer to finding what will work. A real key here is to minimize the COST OF FAILURE. Obviously you can play it smart and have a failure cost you $100, or you can be over zealous (far from conservative) and foolish in your actions where a failure can then cost you $10,000. I like to fail small…then win big!
Be smart and manage your failures wisely. This will involve some planning, it will involve more research, but this is your business. Treat it like one. Allow every failure to shine its light on your path to a profiting campaign, business plan, or overall success.
